Def Jam hire Scarface to run Def Jam South, which was a smart decision. As a solo rapper, Face had presence and gravity and respect. The Geto Boys became towering and influential figures, so vivid and intense and writerly that nobody could write them off as a fad. His group the Geto Boys had come out of Houston in the early ’90s, when nobody from the South except maybe 2 Live Crew had a national profile. Scarface might be the single figure most responsible for popularizing Southern rap.
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Def Jam wanted to get in on whatever was happening with the South, but they had no idea how to do it. Def Jam Records had a lot of the biggest stars of the moment, but all of them were New York rappers: Jay-Z, DMX, Ja Rule. Instead, indie stars with huge regional fanbases were coming out of Memphis, Houston, Miami. OutKast were stars, and Goodie Mob and Jermaine Dupri were doing well, but Atlanta hadn’t yet established itself as the capital of Southern rap.
His crosstown New Orleans rivals at Cash Money had a smaller roster, but they were suddenly even bigger. Master P was moving vast numbers of No Limit CDs every couple of weeks. At the time, Southern rap was doing huge business. Scarface had never made a song even remotely like “What’s Your Fantasy” in his whole life, but he knew a hit when he heard one. “Ho” is one of the all-time great ignorant novelty raps, three straight minutes of of yelling that someone is a ho: “You doing ho activities! With ho tendencies! Hoes are your friends! Hoes are your enemies!” The jokes are broad and ridiculous, and Luda delivers them with so much over-the-top brio that he sells them anyway: “Ho, tell everybody! Even the mayor! Reach up in the sky for the ho-zone layer!” You could know that this was some objectionable shit, and you could love it anyway. The energy level never dips.įor his debut single, Luda knew he had to grab people’s attention, so he made something impossible to ignore. The hooks get stuck in your head all day. Luda clearly loves the way his voice sounds, and you can hear it in the way he bellows out certain phrases: “Lobsters! Shrimp and thangs!” “Shagadelic! Beautiful but strange!” The beats are cheap and hard. Consider: “Are there anyone like you? Hell naw! I treat humans like students! Fail y’all!” But students are usually humans, too! Unless it’s obedience school! I love it, and it doesn’t compute! Congratulations: You, like me, have now used too much brainpower thinking about that one perfectly delivered rap lyric. His punchlines are overstated and stupid and genuinely funny: “I make n***as eat dirt and fart dust/ Then give you a $80 gift certificate to Pussies R Us.” In the past two decades, I have spent way too much time thinking about some of those punchlines. His delivery is a top-of-his-lungs shout that’s somehow rhythmically slick and canny enough to hit the pocket of every beat. He clamps down on every syllable with crazy levels of emphasis. He’s loud and hungry and riotously funny. Luda’s rapping on Incognegro is just out of control. Luda didn’t have the resources to make something polished, so he made something as nasty as possible, and he made himself the main attraction.
The guest verses come from guys in Luda’s crew or from Southern underground stars UGK and Pastor Troy. But most of the beats either came from Shondrae, an undiscovered young producer who would later take the name Bangladesh, or from Luda himself. Luda flexed his connections to get a couple of tracks from local Atlanta heroes - one from Jermaine Dupri, one from Organized Noize. To listen to Incognegro is to admire this young man’s acumen. The CD he made was 1999’s Incognegro, and he sold it for seven dollars a pop. So Ludacris made an album, and he put it out himself. Breakaway Speedy Singh Soundtrack – EP ĭrop your Comment And Share As You Download, Listen, Stream & Enjoy Best of Ludacris Mixtape (Ludacris Mp3 Songs)ĭownload Best of Ludacris Mixtape ( 29.But still, nobody was trying to sign Ludacris.Suggestion(s): best of ludacris mixtape download, ludacris mixtape 1 21 gigawatts, best of ludacris mixtape mp3 download, ludacris dj mix download, best of ludacris dj mix download, best of ludacris mp3, ludacris mix mixcloud, ludacris mix soundcloud
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